YDigital Media Partners with TikTok
By Meios & Publicidade on November 26, 2021
YDigital Media signed a partnership agreement with TikTok. With this contract, the agency was able to have access to the TikTok self-service platform and to sell advertising space in the country, having access to all formats and insights of the application. "We can put our experience and creativity at the customer's service without him being forced to have an effective presence on TikTok, which is like saying, profile", says the agency, which assures that it is working on two projects for Portuguese customers. , as well as in the markets where the Portuguese company is present: Brazil, Spain, France, Mexico, Colombia and South Africa.
“This partnership is justified by the growing relevance of TikTok with regard to consumption habits, being the most downloaded application in the world. In addition to numbers, TikTok allows an advertising format that is based on a value that will mark the future: authenticity”, comments Nuno Machado, CEO of YDigital Media.
According to data provided by the platform, Portugal has already reached 2.9 million unique monthly users, with an average of each user opening the application eleven times a day.